Time to share
The brief was to create a design for Laird's share scheme that could be applied across print and digital media. It had to echo the Laird brand, using their corporate colours with contrasting black and white photography. The responsive website was designed using modular elements so it would work on desktop and mobile devices.
A global audience
The scheme needed to reach the huge internal audience spanning eighteen countries with twelve different language translations used online and in print.
Applied to over a dozen different print applications including posters, tabletalkers, flyers, guides and banners all aimed at building awareness of the scheme and to improve sign up. The campaign was produced with Stitch Communications in Bristol.