Enriched Creative Limited
Enriched Creative Limited
CSJ is an initiative aimed at offering solutions to transform the agriculture sector in Northern Uganda. Funded by the UK Government’s International Climate Fund, the programme focuses on creating resilient and sustainable on-farm and off-farm job opportunities.
Working with the CSJ team, our brief was to create a brand from the ground up, including working on the messaging to form the strapline. The clean CSJ logo incorporates the Ugandan map and strapline which animates. The dots and gradient on the map signify the transformation the initiative brings to Northern Uganda. The brand guide book navigates users through the colours, fonts and relevant brand examples, reinforcing the importance of brand consistency across all creative.
The CSJ brand is a collection of creative elements, including; branded icons, patterns made from dots, creative shapes as well as a bespoke photography style with layered gradient colours, the photography was taken locally in Uganda providing an authentic feel.
We created a selection of branded assets which allows the CSJ team to reach its audience with a consistent, creative look and feel across multiple social platforms, including; LinkedIn, YouTube and Instagram.
A creative PowerPoint template was created so the team can stay on-brand for all types of presentations. A section of slide layouts mean quality, consistent presentations can be put together.